Marketing and Promotion – Workshop and Celebration

The most contents of this workshop:

Identifying and reaching new audiences due to the new location and situation

Integrating promotion creatively into own everyday artistic life

Effective and efficient promotion using websites, social media and email communications

A self-employment primer

How to tell the “story” of an art project in the form of a budget that’s compelling to potential funders

Changing traditional way to connect: Essentials of fundraising, community partnerships, and audience building

At the end, with NAN, NYA, and the City of Toronto, we celebrated what we learned and what we inspired to create.

What a great day!


Facilitator: Yasser Pervais, Vice-Chair, Board of Directors, Manifesto Toronto

August 24

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Participants testimonials:

“I appreciated and enjoyed the small group, relaxing atmosphere, professional speaker”

“Bringing all those collaboration and teamwork and knowing new artists was truly valuable.”

“I am pleased that got connected with artists from other communities.”


Network and effective communication

Understanding contracts, authorship, and work for hire

How to be authentic and comfortable discussing own art in social situations

Use good presentation skills: using voice and body language to captivate audience

Meeting and interview skills (information, formal, jobs…) with a diverse group of people. Negotiation skills and working with contracts even outside the art world.

Facilitator: Maria Victoria Mata, Metcalf Foundation Associate Artist

August 17

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Participants testimonials:

“Fantastic workshops and friendly. It was like a start”

“Enjoyed working together and was very inspiring”


Collaboration Skills

This workshop highlighted and explored various techniques and approaches to collaborating in a Canadian artistic context. Although every artist is different, and every art form has its own culture, this workshop identified some of the common expectations from artists in Canada. By Marjorie Chan facilitation and through group discussion, case studies, practice sessions and a chance to put those skills to work!

Facilitator: Marjorie Chan, Artistic Director at Cahoots Theatre

August 10

Photos by Aitak Sorahitalab

Collaboration Skills Workshop My Art, My New Land
Interactive Exercises
Collaboration Skills Workshop
Marjorie Chan, the facilitator
Collaboration Skills
Collaboration Skills Workshop



Participants testimonials:

“ I loved working as a team with other newcomer artists.”

“That was a very eye-opening workshop.”








In this workshop we used our present, our bodies, and our memories, to uncover the power in each of our journeys as artists.  Our own stories, individual and collective, became a work of art. Through a series of improvisations, participants developed small scenes that assembled together, collectively by the group, into a short play.

Participants had great time and exposure. Learned a lot about themselves, each other, and how to be more confident to express their artists’ ego.


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Photos by: Dayna Dickenson

Facilitator: Beatriz Pizano (Artistic Director at Aluna Theatre)

August 3, 2016



Participants testimonials:

“I enjoyed sharing experiences with others and knowing new people.”

“Was witnessing our stories, unfolding in our mental, emotional, physical, creative and spiritual bodies.”

“Gave everybody to express themselves in their own unique way. Gave us a chance to explore our potentials”